What is the difference between corporate giving and cause related marketing.

Corporate Giving are donations that a company can make, is about social and philanthropic initiatives.

Cause Related Marketing is a collaboration between a corporation and a nonprofit, the money of the campaign is for the cause, it can increase the profit while helping the society.

The main difference is that when the company donates money, they do not receive any money, they only make the donation. While when they do a CRM they collaborate with some nonprofit organization to raise money for the cause.

the old way of life was represented by superstition, an angry god, and absolute submission to authority. the thinkers of the age of reason ushered in a new way of thinking. this new way championed the accomplishments of humankind. individuals did not have to accept despair. science and reason could bring happiness and progress. kings did not rule by divine right. they had an obligation to their subjects. europeans pondered the implications for nearly a century. americans put them into practice first.

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