What is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems?

Master Data Management

Explanation:

Master data management also known as MDM is referred to as a method or technique used in order to define/describe and thus manage critical data and information of a company in order to provide, with smooth data integration, through one point of reference. Mastered data may tend to include the reference data, i.e. set of the permissible values, and also analytical data which tends to support the decision making.

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