The transition from the stage to the stage of the customer relationship requires the development of trust. customers as acquaintances; customers as friends customers as strangers; customers as acquaintances customers as partners; customers as acquaintances customers as acquaintances; customers as strangers customers as friends; customers as strangers

Customers as acquaintances; customers as friends

Explanation:

There is a potential to evolve as customers from the acquaintances to the friends. This requires a lot of trust building.

As the customer which is a acquaintance continues in order to make the purchases from the firm and receives the value in exchange relationship, the customer starts becoming friends as firm begins to acquire the specific knowledge of need of the customer.

This provision of the unique offering and a strong trust transforms the relationship from the acquaintance to the friendship.

The customer is a stranger, they come in and they leave, you might never see them again

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