Explain what the iceberg principle should mean to the marketing manager?

Explanation:

The Iceberg Principle states that we can not always see or detect most data that pertains to a specific situation. I believe that - to a marketing manager - this should mean that they can not always gather all the data or predict everything about a situation, instead they must use the data that they do have in order to make the most informed decision possible for achieving their goals.

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can you show the map , i'll be able to update my answer