The corporate culture existing for firms adopting the marketing concept. it emphasizes customer orientation, long term profitability over short term profits and a cross functional perspective?

Marketing Orientation

Explanation:

According to my research on different business models, I can say that based on the information provided within the question the term being defined is called Marketing Orientation. This is a model that focuses on customer  wants, needs, and requirements, as well as product functionality and efficiency. Along with being customer oriented this model also focuses greatly on long term profitability over short term profits, like mentioned in the question.

I hope this answered your question. If you have any more questions feel free to ask away at .