Social Studies, 26.09.2019 00:10 sydneyrasmussen
How would a grocery store chain company go about constructing and validating a market segmentation system? take the possible segmentation variables of family type (single, couple, or with children) and occupation (skilled labor, professional, or retired). indicate the steps you would take and any considerations you would take into account as a researcher investigating if there was a useful segmentation system for the grocery store chain company using these two demographic variables as the basis.
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How would a grocery store chain company go about constructing and validating a market segmentation s...
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