Describe whether is it ethical to use fear appeals to increase demand for emergency response devices among elderly consumers.

it depends entirely on the observers beliefs and perspective on ethics.

Explanation:

Whether this is ethical or not depends entirely on the observers beliefs. In my personal opinion, I believe that No it is not ethical. Companies should provide consumers with all the facts and features of the emergency response devices but not intentionally scare them into buying the product. That being said some can argue that by using fear appeals the consumer will be more inclined towards purchasing the product which can possibly save their life in the future. Which would make it make the decision to use fear appeals an ethical one. Therefore it depends entirely on the observers beliefs and perspective on ethics.

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