Brad works with a reputable retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss brad's firm or its products. brad's team uses this information to arrive at a better understanding of consumers' behavior and their buying motives. this, in turn, allows brad's firm to successfully generate more value for consumers. brad leads the team.

Customer insights.

Explanation:

Customer insight refers to collecting information about the target market to allow a business to satisfy its consumers. Marketing and product development are the two central fields where customer insights are useful.

Customer insights enable a business to learn their customer´s expectations to develop a good customer acquisition or retention strategy.

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