cathy's clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. for this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. this is an example of

target marketing

Explanation:

According to my research on different marketing methods, I can say that based on the information provided within the question this is an example of target marketing. Which refers to marketing specific products and services to people that will most likely be interested in these products and services based on different likes and habits. Which is what is happening in this situation by Cathy's Clothes focusing on women of a specific demographic.

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