Nestor is considering buying a firebird car. however, he learns that there is no local dealership for the firebird. he decides against buying the firebird because he would have to drive a few hours over to the next town just for maintenance. nestor's decision is primarily influenced by the associated with the product.

time risk

Explanation:

Time risk is a term that refers to a consumer's uncertainty about their purchase. In this uncertainty, the consumer evaluates if the time spent with the product purchased and the use of this product, compensates the purchase of the product, ie the consumer wonders if the time spent with the product compensates the purchase. In this case, when Nestor decides not to buy Firebird, because he would have to drive a few hours to the next town just for maintenance. Nestor's decision was mainly influenced by the time risk associated with the product as it concluded that the time spent with firebird would not compensate for its purchase.