When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is said to be experiencing

role conflict

Explanation:

Role conflict occurs when there exist contradiction between the diversity of roles that a person performs in an everyday life. It may occur when the roles are against the person's own interest, and the roles performed by the person against the cultural expectations. This also happens when the person disagrees with the responsibilities it is assigned to.

answer; knowledge,reason,and judgement;