Refers to an attitude toward a distinguishable group of people based solely on their group membership.

   Prejudice

Explanation:  In essence, prejudices can be both positive and negative, that is, a certain attitude towards the individuals of a particular group, simply because they are members of that group. Most often, these prejudices are negative and, like many negative phenomena, are based on lack of information and misunderstanding of the true image of the group. This lack of awareness results in fear, and is the consequence of certain adopted patterns advocated by the majority, without the desire to see diversity. These prejudices can literally be about anything, a group of athletes, musicians, or any non-uniform cultural group.

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new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.