Pearl beauty inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. the target audience for the cream comprises women in their mid-30s. pearl beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. according to the using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the matchup hypothesis , using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Explanation:

A matchup hypothesis  predicts a celebrity attractiveness by product kind interaction.

answer; (cognitive   dissonance);