Jack is one of the top high school basketball players in the country. he is currently in the process of deciding which university he would like to attend. he decides to evaluate each university based on the following attributes: academics, school spirit, basketball program, and coaching. he rates each of the attributes on a 1-10 scale (1=low; 10=high). the last column shows the importance jack places on each attribute (1=not important; 10=very important). uf : academics (7), school spirit (8), basket ball coaching (8), coaching (7). what promotional strategy should uf follow in order to convince jack to attend uf?