What is the "name game" in the context of the federal bureaucracy?

The "name game" in the context of the federal bureaucracy describes the factor that voters will be more likely to vote for a name that they are familiar with rather than vote for the candidate due to ability, ideals, and/or qualifications.

**Note: The “name game” also can describe the naming process of important, and often top secret, missions and operations.

Top government leaders and/or agents are tasked with APPROPRIATELY naming the operations and missions undertook without being “frivolous”, “boastful”, or “offensive”. For an example: Operation Desert Storm; Operation Desert Shield.

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