100 !

17 )an endorser must be popular in order to be effective.
a) true
b) false

18) in a sponsorship proposal, where is it appropriate for organizations to discuss their accomplishments?
a) the sponsorship benefits section
b) the market reach section
c) the objectives section
d) the executive summary section

19) sporting events have been around since ancient times.
a) true
b) false

20) professional athletes can earn extra income from
a) endorsements
b) trade associations
c) labor unions
d) sponsorships

21) whose job is it to manage the public reputation of a famous athlete or entertainer?
a) the athlete or entertainer himself
b) a publicist
c) a marketer
d) an advertiser