Which of the following drivers should not use the right lane of the expressway? a. a driver merging with freeway traffic b. a driver planning to exit the expressway c. a driver trying to hurry to his or her destination d. a driver whose car has acceleration problems

C. A driver trying to hurry to his or her destination

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.