The culture and human behavior box "ways of seeing" discusses research on differences in perception between collectivistic cultures and individualistic cultures. when asked to judge either relative or absolute lengths of lines while in an fmri scanner, research participants from the united states showed:

I believe the answer is: all people use the same neural processes to make perceptual judgements, but there are cultural differences in what people pay attention to and in how they think about what they see

This mean that even when people from different culture are observing the same information, they conclusion that they create from the observation could be extremely different from one another. They would first have to match the information with their own cultural norms and make the conclusion that is not deviating from the norms.

south, because if you took a map you would see texas is directly in the middle of east and west, but it is also downwards towards mexico, therefore it is south

answer; standardization;