To communicate their experiences to others, wine connoisseurs must put taste sensations into words. thus, wine tasting illustrates the

To communicate their experiences to others, wine connoisseurs must put taste sensations into words. thus, wine tasting illustrates the encoding function of language.
The encoding of a message is the production of the message. The wine connoisseurs uses a system of coded meanings, and in order to create that, he needs to understand how the world is comprehensible to the members of the audience.