Marketing the sport of tennis based on participants' desire to feel better about themselves is an example of the level of maslow's hierarchy of needs.

Maslow's hierarchy of needs is one of the best-known theories of motivation.
Marketing the sport of tennis based on participants' desire to feel better about themselves is an example of the esteem level of Maslow's hierarchy of needs. The self-esteem needs include the needs to gain recognition and respect from others and feelings of adequacy and competence in themselves.