Healthdrink inc. , a beverage company, plans to launch a new health drink for children and needs to design marketing techniques before the launch. The company's marketing team consider casting a film celebrity in the television commercials for the drink. In addition, the team decides to write an emotionally appealing slogan for the drink's print advertisements. In this scenario, which of the following persuasion techniques is healthdrink's marketing team most likely using to persuade the company's target audience?.

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