1. Customer relationship management is used for all of the following except to target highly valued customers.
to identify all customers who shop with the company
to develop strong customer relationships
to create offers tailored to specific customers

2. Value marketing refers to
a marketing plan that costs very little to implement.
a marketing plan for products that stress quality for less.
a marketing plan that plays on a good set of values.
a marketing plan for products for products that are inexpensive.