Before considering what to say, a public relations writer must first consider the of the target audience.. (points : 1)
makeup
beliefs
predispositions
all of the above.

All of the above. get any of the things wrong and you can offend the reader.

The horse latitudes-high-pressure zones about 30 degrees north and 30 degrees south of the equator.-warm air traveling away from the equator cools and sinks-weather tends to be clear and drythe doldrums-low-pressure near equator-air rises and spreads out toward the poles-rising moist air produces clouds and heavy rainthe westerlies-blow from the west-move from the horse latitudes toward the poles.-bring storms across much of the united statesthe tradewinds-blow from the east-move from the horse latitudes toward the equator  -strong, steady winds