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Physics, 11.02.2022 14:00 BluSeaa

According to , message elaboration is the central route of persuasion that produces major positive attitude change. It occurs when unbiased listeners are motivated and able to scrutinize arguments that they consider strong and are issue-relevant. Message-irrelevant factors such as reciprocation, consistency, social proof, liking, authority, and scarcity hold sway on the peripheral path, a more common route that produces fragile shifts in attitude.

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