During which stage of new-product development is management most likely to estimate the minimum and maximum sales to assess the range of risk in launching a new product?
a. test marketing
b. marketing strategy development
c. business analysis
d. concept testing
e. product development

c. business analysis

Explanation:

business analysis: after the idea generation and the response of the target market to the product prototype;

the next stage is the business analysis where the cost, sales and profit projection analysis is done for this new product. it is being check to determine if the company will achieve the proposed profit and still maintain the company quality goal if the new product production is eventually actualized.

the business analysis involves doing a complete cost analysis on the expenses involves, equipment and personnel to be acquired, the profit to be actualized, the response of consumer to the purchase of the product, the break even analysis, the budgeted fund e.t.c.

all this are used to forecast the production of the new product.