Overall, 44 people of 230 surveyed gave your company an excellent rating. of women, 26 out of 112 gave your company an excellent rating. was your company more highly rated among the general population or among women? a) general population b) women

What you must do for this case is to see the percentage in each of the cases in order to have a point of comparison.
 We have then:
 44 people of 230:
 (44/230) * (100) = 19.13%
 Of women, 26 out of 112:
 (26/112) * (100) = 23.21%
 
 Your company was more highly rated among the
 B) Women

The answer would be choice b