Imagine that the next time the Green Bay Packers play the Chicago Bears at Lambeau Field in Green Bay, Wisconsin,
Packers star quarterback Aaron Rodgers has a temporary
lack of judgment and plans to sell Packers memorabilia dur-
ing the game because he realizes that he can sell five times
more Packers products than anyone in the stadium sports
gear store. Likewise, imagine that you are a creative and
effective manager at work and that you tell your employees
that during the next six months, you plan to clean all of
their offices because you can clean five times better than
the cleaning staff. What error in judgment are both you and
Aaron making? Why shouldn't you and Aaron do what you
are better than anyone else at doing?