Imagine KindyBis is trying to decide from which vendor to purchase cotton. In deciding which vendor to select, two attributes need to be considered: quality and sustainability. Yazoo Valley Cotton is located in the U. S. and has won numerous awards for the quality of its cotton. Fios Caminas is located in Brazil and recently won an award for its sustainability initiatives. Conduct a multi-attribute decision analysis to determine which vendor you should choose by doing the following: a. Assign a factor weight to the two factors (quality and sustainability) using a range from 1 to 10 (10 is best) and give your reasons for your choices.
b. Assign a value to each vendor for each factor using a range from 1 to 10 (10 is best). Give reasons for your choices.
c. Calculate scores for each vendor. Show your work.
d. Which vendor should they choose? Explain your answer.
e. How does this decision fit with a SWOT analysis for KindyBis? Does it support a strength, fix a weakness, exploit an opportunity or shut down a threat? Explain your answer.