The graph shows the proportional relationship between the cost and the length for two different brands of coaxial cable. What is the unit rate for each brand? Which brand is more expensive?

A3cm×3cm\greend{3\,\text{cm} \times 3\,\text{cm}} 3cm×3cm start color greend, 3, space, c, m, times, 3, space, c, m, end color greend rectangle sits inside a circle with radius of 4cm\blued{4\,\text{cm}} 4cm start color blued, 4, space, c, m, end color blued . what is the area of the shaded region? round your final answer to the nearest hundredth.