The success of the U. S. census depends on people filling out and returning census forms. Despite extensive advertising, many Americans are skeptical about claims that the Census Bureau will guard the information it collects from other government agencies. In a USA Today poll (March 13, 2000), only 432 of 1004 adults surveyed said that they believe the Census Bureau when it says the information you give about yourself is kept confidential. Is there convincing evidence that, despite the advertising campaign, fewer than half of U. S. adults believe the Census Bureau will keep information confidential