Market researchers were interested in the relationship between the price of bobbleheads and the demand of bobbleheads. Information was collected from a market research survey and was used to obtain the regression equation y = –0.227x + 50.455, where x represents the price of a bobblehead (measured in dollars) and y is the predicted demand of bobbleheads (in units). What is the predicted demand of a bobblehead that has price of $29.99?