A researcher wants to know if eating a mint affects whether people can distinguish between two popular orange juice brands. To conduct an experiment, the researcher places participants in two groups. The treatment group will eat a mint before drinking a juice, while the control group will not eat a mint before drinking. Then the participants will guess the juice brand. Randomization is important when assigning the participants to the treatment and control groups to ensure

that there will be the same number of participants in both groups.
that the experiment results can be generalized to all people.
that both groups have participants that like both popular juice brands.
that both groups are roughly equivalent with regards to demographics and juice preferences.