Suppose you were deciding on a ticket price for a fundraiser dinner. There may be a temptation to continue to raise the ticket sales to increase the amount of money raised. Sounds like an okay idea to raise the most money possible for a charity. You may have heard of a guest speaker at a fundraising dinner where people are charged $100 a plate or more. What do you think is a realistic price for tickets? What are the consequences of raising the price $50 or $100 to $150 a plate or $200 a plate.