Mathematics, 07.07.2020 20:01 madelein51301
Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U. S. The owners would like to estimate weekly gross revenue as a function of advertising expenditures. Data for a sample of eight markets for a recent week follow. Weekly Gross Revenue Television Advertising Newspaper AdvertisingMarket ($100s) ($100s) ($100s)Mobile 101.3 5 1.5Shreveport 51.9 3 3Jackson 74.8 4 1.5Birmingham 126.2 4.3 4.3Little Rock 137.8 3.6 4Biloxi 101.4 3.5 2.3New Orleans 237.8 5 8.4Baton Rouge 219.6 6.9 5.8A) Use the data to develop an estimated regression with the amount of television advertising as the independent variable. Let x represent the amount of television advertising. B) How much of the variation in the sample values of weekly gross revenue does the model in part (a) explain?C) Use the data to develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables. Is the overall regression statistically significant at the 0.05 level of significance? If so, then test whether each of the regression parameters β0, β1, and β2 is equal to zero at a 0.05 level of significance. What are the correct interpretations of the estimated regression parameters? Are these interpretations reasonable?D) How much of the variation in the sample values of weekly gross revenue does the model in part (c) explain?E) Given the results in part (a) and part (c), what should your next step be? Explain. F) What are the managerial implications of these results?
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Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the...
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