Ronnie walked into the electronics store and fell in love with a stereo speaker. The speaker cost $500. Since Ronnie only had $ 60, he decided to use his credit card to purchase the $500 speaker.

In two or more complete sentences explain whether or not Ronnie’s purchase is an example of an impulse purchase?

This is an example of impulse purchase

Step-by-step explanation:

This is an impulse purchase since Ronnie didn't plan to by the stereo before entering the store. An impulse purchase comes from the word impulse I.e sudden urge leading to a prompt action. An impulse purchaser does not budget for whatever they buy rather are influenced by their emotions. If they're attracted to that item, they'll buy it instantly.

This is most definately an impulse purchase because Ronnie had not planned to buy the stereo speaker, but had a impulse to buy it even  when he didn't have the money. Had he already decided he wanted the stereo and went to the store to buy it that would not be an impulse purchase it would be a planned purchase.

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