What is the age distribution of promotion-sensitive shoppers? A supermarket super shopper is defined as a shopper for whom at least 70% of the items purchased were on sale or purchased with a coupon. Age range, years 18-28 29-39 40-50 51-61 62 and over Midpoint x 23 34 45 56 67 Percent of super shoppers 10% 40% 18% 14% 18%