Damages that result from an accident or injury

Geographic expeditions, inc. (geoex), which guided climbs up mount kilimanjaro, required climbers to sign a release to participate in an expedition. the form required any disputes to be submitted to arbitration in san francisco and limited damages to the cost of the trip. geoex told climbers that the terms were nonnegotiable and that other travel firms imposed the same terms. jason lhotka died on a geoex climb. his mother filed a suit against geoex. geoex sought arbitration. was the arbitration clause unconscionable? why or why not?