Which statement is false?
media messages are constructed.
media are free of emotion.
in advertising media, even the font choices are important.
what you do not see in an ad can be as important as what you do see.

The answer is Media are free of emotion. You can have a very emotional conversation with some buddy. Examples are: 
Person: Why would you want to go to the wedding if you don't like them!
You: Because they Invited me to go!
Person: I still would not even so.
You: Well that does not really matter now does it.
^^^
That was kinda silly but I hope you can understand that using "!" and "?" can help you have emotion in you texts\ messaging.