How did the increase in consumerism affect advertising?
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Consumerism and Advertising – Introduction

Consumerism is an economic theory that states that a more and more increasing magnitude of utilization and spending is beneficial to the consumers. All the way through the 1800s and the Industrial Revolution, the globe, has been consuming at rates that are higher than ever before. The Industrial Revolution ensured availability of products in large quantities for the maiden moments since time immemorial. The products were relatively cheap and were availed to every individual. Owing to the unlimited access, soon there was an era of Mass Consumption. Soon people were all buying the latest models of the newest devices and gadgets available as people were buying the more modern appliances based on their appearances other than function and as a result consumption. Planned obsolescence and perceived obsolescence are the primary kinds of production that are contributing to the excessive consumerism in the current America. Planned obsolescence is where companies design products with the aim, or rather driving force that the people will be having the need or the wanting to throw away only after a short while after purchase. Perceived obsolescence, on the other hand, is driven by, “keeping up with the Joneses” (Stearns, 2006). Companies, in this case, use adverts and gimmicky newer models to convince the consumers that they are in need of the new paradigm.

1. ford: gerald ford´s presidency, from 1974 to 1977, faced high inflation, named it public enemy nº1, and created the win program (whip inflation now).

2. carter: president from 1977 to 1981, carter had controversial poitions over abortion, but yet, he enforce the roe vs wade decision, which had pro-choice content.

3. reagan. for his eloquency and powerful speeches in his mandates, from 1981 to 1989, reagan earned this nickname, “the great communicator” .

4. george h w bush: despite many presidents had important roles in managing and trying to end the cold war, it was in bush sr's mandate that the berlin wall was materially destroyed, and he was visited by gorbachev in the uspresident from 1989 to 1993.

5. clinton: defense of marriage act. clinton signed this controvesial act, which defined marriage and spouses in strict heterosexual perspective, that was later declard unconstitutional by the us supreme court.

6. george w bush: in the begining of his presidency, which lasted until 2009, bush jr faced the greatest terrorist attacks in us and probably the worlds history, in september, 11 of 2001.

7. obama: in attempts to cease a great economical crisis, barack obama signed the controversial recovery act in february 2009, which handled 780-billion dollars.