Which option identifies the step in the consultative sales process represented in the following scenario? Manuel is a tractor supply salesman who has Ohio, Illinois, and Michigan as his territory. He travels from farm to farm, often lending a hand when farmers are baffled by malfunctioning equipment.

look for opportunities to help by providing knowledge or expertise

ask potential customers about their goals, plans, and needs

research potential customers’ wants and needs

qualify the prospect to determine if he or she is a good fit for the products