Select the correct answer. Keenan is running for the local school board. He wants voters to see him as neighborly. Which approach is Keenan's best choice?
A. An introduction ad that explains Keenan's deep ties to the community and long history in education.
B. A negative ad that accuses other candidates of unsavory behavior and disloyalty.
C. An endorsement from a famous figure who once attended the local schools.
D. A citizen testimonial in which town residents explain why they think Keenan is just like them.