another cool fact Avid jeans wearers are no doubt aware of all the extra buttons scattered about their pants, usually around their pockets. Yes, it seems a little odd, but you’ve probably just accepted that’s how jeans are made. But those buttons actually have an important purpose. First, they’re technically called rivets, even if they resemble buttons. More importantly, they are strategically placed on the jeans to prevent them from getting worn out at the seams and ripping. Imagine that happening at an inopportune time and you’ll be glad your jeans are properly riveted. It’s actually interesting to note that jean tycoon Levi Strauss owns the patent on these rivets. The idea came about in 1829 after miners complained about how quickly their jeans were wearing out. Young Mr. Strauss came up with a solution to the problem, and now it seems like jeans can practically last forever.