Three different forms of media are:
Print MediaBroadcast MediaInternet
Explanation:
Media is basically a way to communicate, convey information and advertise messages effectively to people. Â Â
Print Media
It is the oldest form of media. It refers to the way of communication in the form of printed publication.
Examples of print media and type of advertising in print media:
Newspapers: Newspapers include national or regional newspapers. The types of advertising in newspaper include display advertisement which involves the use of graphical features, images etc. These type of advertising also include pre-printed advertisement which are placed within the newspaper, product advertisements, tender notices etc.
Magazines: Magazines conveys information related to education, entertainment etc. One type of advertising in magazines include business publication such as journals or articles related to business and industries. Other type includes magazines for general public called consumer magazines for example the fashion magazines, cooking magazines, film magazines, children magazines which provide information or entertainment to the target audience.
Broadcast Media
Broadcast media refers to the mean of communication and information through audio and video content.
Examples of broadcast media and type of advertising in broadcast media:
Television: For attracting many viewers, TV is considered to be one of the most exciting, popular and entertaining means of information and communication. The types of advertising include spokesperson ads in which a celebrity is featured to endorse a brand or a product or a service. Public service ads which intend to convince or educate the audience. They are made by non profit organizations to encourage audience to adhere to habits that deliberately support healthier practices or good citizenship. Infomercials is another type of ads that uses a tricky strategy that emphasizes the advantages of a product, reducing its shortcomings. Product placement ad is another examples in which marketing of a product or service is done within a movie rather than a specific obvious ad.
Radio: It is the most simple, flexible and less costly means of communication and information. One type of advertising or marketing is the live read in which listeners hears about a product or service from famous radio host. Another type is sponsorship ads in which sponsorship of some business or service is introduced in a sports update or weather update during a radio program segment.
Internet
It is the most widely used form of media at present in which information is conveyed through the wide network of computers. The type of advertising through internet involves ads through emails, through social media, online ads, advertisement through mobile called mobile marketing. The websites provide different catalogs and brochures for some product and service. Web pages often include ad buttons which act as ad icons which lead the user to the website of the advertiser by clicking on the ad buttons. Moreover during the user of a website different ads appear on the user screen showing ads of different products or services. There are sponsorship ads through some famous blogger. Some companies sponsor such bloggers to write about their brand or product. Email is also a common type of advertising medium in which the ads of different products are services are carried via email to many consumers.
