Why is it important for marketing professionals to communicate to customers what the company is doing in the way of sustainability efforts? Customers will feel good about the company’s products, which will increase profitability. The government will give the company special tax credits for their sustainability efforts. The company executives will be helping to preserve the environment for future generations. The company’s competitors will follow its lead so they will not lose customers.
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Why is it important for marketing professionals to communicate to customers what the company is doin...
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