Greenwald, McGhee, and Schwartz (1998) found that some of their participants denied being prejudiced toward blacks in a survey, but that these same participants were slower to identify pleasant words when they were paired with a black versus a white face in a computer task. Denying prejudice in a survey is a consequence of a(n) process, while slower identification of words reflects a(n) process.

A. automatic; controlled

Explanation:

Anthony Greenwald, Debbie McGhee, and Jordan Schwarthez introduced the Implicit-Association Test (IAT) in 1998.

The IAT is a measure in social psychology that is designed to detect the strength of a person's subconscious association between mental representations of objects or concepts in memory, and it is commonly applied to assess implicit stereotypes held by test subjects, Example, Unconsciously associating stereotypically black names with words consistent with black stereotypes.

The IAT has been used to investigate racial biases, biases in racial groups, gender, sexuality, age, and religion. It has also been used in the estimation of self-esteem.

IAT is now being used in social and psychological research and in other forms of research too.

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