Challenge Helping society can be big business. The largest
nonprofits generate annual revenues in the billions of dollars.
Even small nonprofit organizations can make as much money
as many for-profit businesses. Nonprofits employ professional
managers, accountants, and marketers, just as any other business
would. Should the chief executive officer (CEO) of a nonprofit
with $500 million in annual revenue be paid the same salary
as the CEO of a for-profit company with the same amount of
revenue? Explain your answer.