Taco Bell: Pricing for Value Offering quality food at a great price is nothing new to Taco Bell. Founded in 1962, Taco Bell pioneered value-based pricing with its three-tiered menu, offering food choices for 59, 79, and 99 cents. Taco Bell's director of marketing discusses how value plays a key role in the firm's pricing strategies. Of the four Ps—product, price, place and promotion—price is the most challenging to manage, partly because it is often the least understood. Historically, managers have treated price as an afterthought to their marketing strategies, matching competitors' prices or, worse yet, by adding up their costs and tacking on a desired profit to set the sales price. Prices were rarely changed except in response to radical shifts in market conditions. Even today, pricing decisions are often relegated to standard rules of thumb that fail to reflect our current understanding of the role of price in the marketing mix. Click the button to watch the video. Then, answer the questions that follow. Play Video One reason Taco Bell raised its prices was the result of an increase in .a. profits. b. sales to loyal customers. c. costs. d. competitors' prices. e. market share.

c. costs.

Explanation:

The cost of production of a particular commodity is a factor that determines the price of the commodity. An increase in production cost will lead to an increase in the price of the commodity. If the cost of production decreases, the price of the commodity will also decrease. This is to ensure that the company makes sufficient profit from the production of the commodity.

the answer as multiple choice is c

africa, the second-largest continent, is bounded by the mediterranean sea, the red sea, the indian ocean, and the atlantic ocean. it is divided in half almost equally by the equator. the continent includes the islands of cape verde, madagascar, mauritius, seychelles, and comoros.

africa’s physical geography, environment and resources, and human geography can be considered separately.

the origin of the name “africa” is greatly disputed by scholars. most believe it stems from words used by the phoenicians, greeks, and romans. important words include the egyptian word afru-ika, meaning “motherland”; the greek word aphrike, meaning “without cold”; and the latin word aprica, meaning “sunny.”

today, africa is home to more countries than any other continent in the world. these countries are: morocco, western sahara (morocco), algeria, tunisia, libya, egypt, sudan, chad, niger, mali, mauritania, senegal, the gambia, guinea-bissau, guinea, sierra leone, liberia, côte d’ivoire, ghana, burkina faso, togo, benin, nigeria, cameroon, central africa republic, equatorial guinea, gabon, congo, democratic republic of the congo, angola, namibia, botswana, south africa, lesotho, swaziland, mozambique, zimbabwe, zambia, malawi, tanzania, rwanda, burundi, uganda, kenya, somalia, ethiopia, djibouti, eritrea and the island countries of cape verde, madagascar, mauritius, seychelles, and comoros.

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