Guitarist and vocalist John Mayer had a history of playing popular genres of music, such as adult alternative, rock, or commonly straight up pop music. He collaborated with artists such as Taylor Swift and Alicia Keys before coming out with his 2012 album, Born and Raised. The title track, Born and Raised, is a great example of the country and western influences Mayer was reverting to at this time. American Popular Music lists the rise of Bluegrass as the most influential form of neotraditionalism. Would you say that Born and Raised is also an example of neotraditionalism.