History, 09.09.2019 16:20 myamiller558
Sean jay, a successful retail chain from spain, failed to establish its market in germany. the main reasons for its failure were designing its retail outlets in germany the same way it did in spain and selling its products at low prices. people in spain like to purchase products at bargain prices, whereas people in germany often associate low prices with poor quality products. this shows that sean jay failed to consider which of the following uncontrollable factors in germany?
a) political forces
b) foreign policies
c) technological forces
d) economic forces
e) cultural influences
Answers: 1
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Sean jay, a successful retail chain from spain, failed to establish its market in germany. the main...
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