100 !

12) psychological marketing has a greater impact in the sports and entertainment industry than in any other industry.
a) true
b) false

13) the degree to which a consumer knows that a product exists is called
a) consumer awareness
b) consumer education
c) consumer engangment
d) consumer interest

14) most professional athletes begin their training in high school or even middle school.
a) true
b) false

15) what type of power do celebrity athletes and entertainers wield on society?
a) legitimate power
b) referent power
c) reward power
d) coercive power

16) the newest distribution channel is the
a) wholesaler
b) retail store
c) e-commerce store
d) mail order